From Rome's Colosseum to coral reefs, and the surface of Mars, users can travel the world from the comfort of their own home. VR Expeditions 2.0 is another way tourism can become more accessible, with hundreds of virtual field trips available. As a result, there was a 190% uplift in New York excursions bookings after people tried the 5-minute version of the holiday in VR.įast-track your career with award-winning courses and realistic practice. Thomas Cook launched their ' Try Before You Fly' VR experience all the way back in 2015, where potential holidaymakers could visit stores in various countries to experience the holiday in VR before booking it. In the post-Covid era, the developments in VR for tourism enable you to try a holiday before you buy it. You can even take a Harry Potter tour of Edinburgh from anywhere in the world! Imagine being able to experience a guided tour of Barcelona or Budapest from your home in California or Singapore. The global pandemic and lockdowns accelerated a lot of developments in virtual travel, with many missing the freedom to travel to different countries, visit world-famous landmarks, and experience a glimpse into another culture. Ralph Lauren virtual store, designed by Emperia. Fashion houses like Tommy Hilfiger and DKNY were also amongst the brands that took part in the second annual Metaverse Fashion Week in March 2023.īrands like Ralph Lauren and Gucci have also worked with VR Studio Emperia to make bespoke, virtual store environments for high end customers to browse their collection. Various companies are attempting to bring us the VR shopping experience, including the European retailer ASOS, who invested in software development company Trillenium. Not only is this a time-effective experience for shoppers, but it's also more sustainable because customers will know before they order whether the item fits their shape and size, reducing the environmental cost of production and shipping fast fashion. With VR retail experiences and body-scanning technology, we will be able to try on clothes in the virtual world to see what they'd look like in person. The way we shop online is set to drastically change with 'the metaverse'. Osso VR provide a surgical training and assessment tool. There are many other ways spending time in VR can have therapeutic benefits. VR can also be used as a treatment for mental health issues, with Virtual Reality Exposure Therapy thought to be particularly effective in the treatment of PTSD and anxiety. Companies like Osso VR enable surgeons to interact with medical devices in VR and practice surgery on virtual bodies, helping to increase familiarity with new devices and proficiency in implanting them. Healthcare professionals can use VR to better prepare themselves for being in the operating theater - whether as a junior doctor explaining diagnoses and treatment plans, or an orthopedic surgeon performing surgery. VR has even been used as pain relief for burn injuries. The system uses cognitive behavioral therapy and other behavioral principles such as deep relaxation, attention-shifting, interoceptive awareness, and others, to aid in the reduction of chronic pain. In November 2021, the FDA approved prescription-use EaseVRx for the treatment of pain reduction in adults. VR is making a significant impact in healthcare. JLR are using VR to hold engineering reviews earlier in the vehicle development process. VR is saving the automotive industry millions in man hours and material, by reducing the number of prototypes built per vehicle line and opening up the design process to a global workforce. Companies such as Honda, BMW and Jaguar Land Rover (JLR) been using VR for years to hold design and engineering reviews, prompted by the pandemic to find new alternatives to traditional clay models. VR allows engineers and designers to experiment easily with the look and build of a vehicle before commissioning expensive prototypes. A user is immersed in the environment and the brain is basically tricked into thinking what someone is seeing in the virtual world is real. From healthcare to real estate, recruitment, and education, this article covers 23 industries already using VR - and this is just the start.įor anyone who isn't quite up to speed with VR, here's a very brief definition: VR is the term used to describe a computer-generated environment that someone can explore and interact with. Often the news around VR focuses heavily on gaming but VR and XR are going to shape our future in so many more ways than purely entertainment. VR Applications: 23 Industries using Virtual Reality
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